More than 20 years of partnership

Did you know that the Houdini Power Houdi is worn, on average, 1,287 times over 10.2 years?

More than 20 years ago, our journey with Houdini Sportswear began with a bold ambition: to create the ultimate technical mid-layer. It needed to be durable, versatile, and comfortable enough that you’d never want to take it off. The result? 

The Power Houdi – a trusted companion for adventurers across the globe.

The Power Houdi is crafted at our production facilities in Latvia and Vietnam, where each piece undergoes a meticulous process, taking approximately one hour to complete. Over the years, we have sewn this iconic mid-layer in many different colors, always maintaining the same dedication to precision and quality, resulting in a mid-layer that remains unchanged in design while continuing to set the bar for technical performance and innovation.

The Power Houdi and its exceptional performance is largely due to the advanced fabric technology of Polartec® Power Stretch® Pro™. This fabric balances durability, stretch, and thermal efficiency with an ultra-soft, breathable interior for superior next-to-skin comfort. The production of the fabric involves 23 intricate stages, each contributing to its unparalleled performance.

A partnership rooted in innovation and purpose

For over two decades, we’ve been proud partners with Houdini and Polartec® – together shaping a product that defines the technical mid-layer category. Our joint commitment to sustainability is evident in every stitch, from using Bluesign®-certified fabrics to creating garments designed for longevity and circularity.

We believe in building not just lasting garments but also lasting partnerships. As we continue to innovate, we remain dedicated to producing products that inspire and endure – just like the Power Houdi.

Progressive outdoor company based in Stockholm, Sweden.

Added Value

Not just production

Manufacturing is about more than just providing materials and ensuring production flows. Working together with customers on a wide range of steps, strong communication, and with partnership-mindset is how we strive for co-creation – by added value – working towards the same ultimate goals. 

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